Travel Agent Collective

   Taylor Swift is the queen of speaking to the masses, and she does it album after album. Here’s why: Her songs are *super* specific and descriptive. Here’s an example: “We could leave the Christmas lights up 'til January, this is our place, we make the rules.” You don’t hear those lyrics and think, “Ugh, I would never be caught dead with the Christmas lights still up in January.” You sing along at the top of your lungs to the catchy lyrics, even if you don’t celebrate Christmas! What has Taylor taught us? Specific details make songs and stories resonate and feel real. Here’s how you can use this same technique to get more inquiries and bookings when advertising for travel agency : Instead of : Take your travels to the next level Try : Finally shut down your Expedia account in favor of tailored trips planned with all of the details that matter to you — even your favorite poolside drink. Instead of : Treat yourself to a dream vacation, Try: Sip champagne from your ocean view room

Evoking emotion is one of the best marketing strategies out there. Did you know that up to 95% of buying decisions are made based on emotions? (My most recent candle haul is evidence of that!). That beautiful photo of the mountains or beach may get people to stop and pause for a minute, but to inspire them to take action and book a call or inquire to work with you, you need to leverage emotions in your digital marketing for travel agency — your website, social media posts, emails, etc. Take for example a honeymoon travel expert whose website says “I can plan your dream honeymoon”. There’s nothing wrong with that, but it sort of falls flat. Those same words written to trigger empathy might sound like: Who said honeymoon planning had to be hard? With me, it’s as easy as an evening glass of sangria on the back porch with the love of your life. Those same words written to trigger joy might sound like: When your honeymoon plans are *so* good, you’re almost as excited about it as your weddi

To show potential clients you’re a trusted travel pro with the expertise to make travel planning easier and better for them means your content ideas for travel agency has to go beyond posting about National Days, or “this versus that” graphics. Focus on content that speaks to your value and highlights you in action, doing your awesome online travel advisor thing. Here are 10 post ideas to get you started. Post a 1-Clip Reel Film a 10-second Reel of you at your desk, taking a walk or at a resort paired with a killer hook to grab attention like: • “Here’s what Expedia won’t tell you about planning that [honeymoon/family trip] • “Everyone recommends [hotel] for (honeymoons). Here’s why I don’t...” • “I’m in your feed because you’re planning a trip to [destination]. Here’s how I can make it better: Share a Client Testimonial Share a testimonial with kind words from a client highlighting just how valuable you are in the travel planning process. When your clients become your biggest cheerl

There are a whole lot of things you could be posting on social media for travel planning services. But here’s the thing: Posting about hotels, generic facts about destinations, and wishing everyone a “Happy National Sunglasses Day” isn’t working anymore — I’m not even sure it ever did work.   What you want to post instead is content that highlights your ideal client’s pain points and how you’re uniquely positioned to help them, content that shows your expertise and services in action, and content that ultimately sells people on the incredible value of working with you. Here are 30 post prompts specifically designed for social media for travel advisors who want to post content that does all of the above: 1. Turning up [insert favorite song] as I plan an itinerary for a client to [insert place] 2. 3 things I wish everyone knew about visiting [destination] 3. A hard travel lesson I learned when visiting [destination] 4. Nobody talks about how much time it takes to plan a [insert type of