Travel Agent Collective

By now, you’ve probably been doing the Instagram thing for YEARS to promote your travel agency. And if you’re still hearing crickets, as in no engagement, no inquiries and especially no new clients, it’s time to completely flip the script. Let’s discuss what’s working on Instagram now for travel advisors because chances are it’s evolved since you first started your account. It will help improve your travel agent branding . DON’T: Post only about hotels and destinations You’re probably thinking, “But isn’t this what I’m supposed to be doing as a travel advisor?” Yes, in some of your content. But if all of your content is hotel features and destinations, you’re simply inspiring your audience to want to travel. You do want to inspire people to travel, but you offer a valuable service, and that should take up the majority of your content. DO: Understand your ideal client’s pain points and struggles around travel and focus on highlighting how you add value to the travel planning process...