Avoid This Marketing Mistake Way Too Many Travel Advisors Make
Travel Advisors: While You’re Busy Marketing Destinations and Properties, Who’s Marketing Your Business? If you’re using up all of your marketing real estate to feature destinations and hotels, you’re throwing opportunities to get more inquiries away. I’m not saying you should never talk about suppliers or post about destinations — I’m saying that the majority of your content should focus on persuading consumers they need your services. If you’re only ever highlighting all of the interesting things to do in Iceland or Ocho Rios and posting about the national dish of Peru, your actual power and value as a travel advisor gets completely lost in translation. You’re also building your marketing on a very shaky house of cards. People can book Iceland, Ocho Rios or Peru in lots of different ways — through an OTA, through another advisor, even. You should work on social media for travel agents . If you’re focused on selling people on all of the reasons they should go to those destinations...