Travel Agent Collective

Want an easy way to make your social media content ideas for travel agency more engaging so you get more inquiries and bookings? Add connection words. They make you sound human. Like way more human. Seriously, just by using like in my last sentence, I immediately sound more real, right? And even in the sentence above, the words “ seriously ” and “ right ” instantly make my words more conversational. Bottom line: Filler words make you sound more human in your posts, and that’s a *good* thing. Here’s why: When your posts sound more natural and conversational: People believe what you’re saying Are more likely to do what you ask Are much more persuaded by your offer (Your awesome travel agency marketing planning services) And when your content doesn’t sound human, people are less likely to: Trust what you’re saying Understand what you’re saying Be persuaded by your message Examples Of Filler Words: Right? Okay \You know? I guess Really Just Basically Believ...

Evoking emotion is one of the best marketing strategies out there. Did you know that up to 95% of buying decisions are made based on emotions? (My most recent candle haul is evidence of that!). That beautiful photo of the mountains or beach may get people to stop and pause for a minute, but to inspire them to take action and book a call or inquire to work with you, you need to leverage emotions in your digital marketing for travel agency — your website, social media posts, emails, etc. Take for example a honeymoon travel expert whose website says “I can plan your dream honeymoon”. There’s nothing wrong with that, but it sort of falls flat. Those same words written to trigger empathy might sound like: Who said honeymoon planning had to be hard? With me, it’s as easy as an evening glass of sangria on the back porch with the love of your life. Those same words written to trigger joy might sound like: When your honeymoon plans are *so* good, you’re almost as excited about it as your weddi...