Travel Agent Collective

It’s Travel Agent Collective’s 5th anniversary and it wouldn’t be a celebration if we weren’t doing what we do best — helping travel advisors get more inquiries and bookings with social media for travel agencies! So, for this year’s celebration, we’re dropping the Anniversary Bundle, which includes 100+ bonus social media templates and 12 juicy marketing courses for travel advisors. Keep reading for all of the details! Bonus Anniversary Templates We’re dropping 100+ social templates — Reels, carousels, Stories, and captions to your Member Dashboard on November 25th. All you need to do is log in and look for the little “bonus” icon on your templates. 12 Days Of Marketing Courses From December 13 to 24, you’ll unlock a bite-sized marketing course (No more than 30 minutes!) to help you prep your digital marketing for 2025. All you need to do is log in, click on the “Business Class” button in the sidebar, and look for your new course every day. Enjoy this year’s anniversary goodies....

You’re staring down your client list thinking, “how can I grow this and FAST”? If you’re thinking of just spamming social media telling people to “book now” or “check out this travel agents promotion ” you’re going to be dissapointed. People care about booking trips, yes. But to sell them on booking those trips with you, you have to paint a picture of what’s in it for them when they work with you. Yes, they’ll get a trip planned, but they can plan a trip themselves — you have to go beyond the surface level need and dig deeper so they understand that working with you means a better travel planning experience than they can give themselves. Here’s how to do that. The examples below can be used on your website, in your social media for travel content, and in your emails: Instead of saying “I plan trips designed for you” say this instead: Cookie cutter? Not for my clients! My travel planning services include an itinerary designed with your interests and travel preferences, so you never...

Want an easy way to make your social media content ideas for travel agency more engaging so you get more inquiries and bookings? Add connection words. They make you sound human. Like way more human. Seriously, just by using like in my last sentence, I immediately sound more real, right? And even in the sentence above, the words “ seriously ” and “ right ” instantly make my words more conversational. Bottom line: Filler words make you sound more human in your posts, and that’s a *good* thing. Here’s why: When your posts sound more natural and conversational: People believe what you’re saying Are more likely to do what you ask Are much more persuaded by your offer (Your awesome travel agency marketing planning services) And when your content doesn’t sound human, people are less likely to: Trust what you’re saying Understand what you’re saying Be persuaded by your message Examples Of Filler Words: Right? Okay \You know? I guess Really Just Basically Believ...

By now, you’ve probably been doing the Instagram thing for YEARS to promote your travel agency. And if you’re still hearing crickets, as in no engagement, no inquiries and especially no new clients, it’s time to completely flip the script. Let’s discuss what’s working on Instagram now for travel advisors because chances are it’s evolved since you first started your account. It will help improve your travel agent branding . DON’T: Post only about hotels and destinations You’re probably thinking, “But isn’t this what I’m supposed to be doing as a travel advisor?” Yes, in some of your content. But if all of your content is hotel features and destinations, you’re simply inspiring your audience to want to travel. You do want to inspire people to travel, but you offer a valuable service, and that should take up the majority of your content. DO: Understand your ideal client’s pain points and struggles around travel and focus on highlighting how you add value to the travel planning process...

Calling all travel advisors who want to make this your most profitable quarter. Here are 8 proven strategies for getting more visible on social media according to a host travel agency so more people inquire and book. Summer is just around the corner, after all! Steal these scroll-stopping hooks and post 2 Reels per week Pair each hook with a 10-second clip from your camera roll — your last vacation or FAM, sipping coffee at your kitchen window, flipping through a travel magazine, etc. Why I love recommending [resort] to clients for [honeymoons] Why my clients love planning their [Disney trips] with me Before you book that trip to [Cancun], read this... Top tip for travel that I am totally obsessed with: [insert travel tip] Here's what nobody tells you about booking a cruise... Steal these engaging post prompts to post twice a week about what you’re working on People need to see that you’re busy and already have a roster of clients who trust you. It’s also an opportunity ...

Travel Advisors: While You’re Busy Marketing Destinations and Properties, Who’s Marketing Your Business? If you’re using up all of your marketing real estate to feature destinations and hotels, you’re throwing opportunities to get more inquiries away. I’m not saying you should never talk about suppliers or post about destinations — I’m saying that the majority of your content should focus on persuading consumers they need your services. If you’re only ever highlighting all of the interesting things to do in Iceland or Ocho Rios and posting about the national dish of Peru, your actual power and value as a travel advisor gets completely lost in translation. You’re also building your marketing on a very shaky house of cards. People can book Iceland, Ocho Rios or Peru in lots of different ways — through an OTA, through another advisor, even. You should work on social media for travel agents . If you’re focused on selling people on all of the reasons they should go to those destinations...